Alcohol has always been the social lubricant at company events - it's expected and often ingrained in a company's culture.  But younger generations are trending towards not drinking alcohol, and research shows they are looking for experiences and are motivated by the purpose of the organisation.

Here are the key approaches to achieving a low-alcohol consumption event without compromising fun and connection, and while catering to our younger audiences.

Purpose is the single biggest lever you have to engage, retain, motivate and attract the people who will define your organisation's success.

An organisation's purpose is often written but not lived or experienced by its people.  The company conference is one of the few moments where you have the opportunity to truly engage your people and at scale.

In an era of hybrid work and shifting employee expectations, the standard company conference is no longer enough.